It means that even if honesty, consistency, likeability and charm don’t come naturally—or even when forced—you can still win 10 percent less than a full majority.
All you need is three years of campaigning and a few million dollars to throw at every elected official at every level of government in the state. And once they’re campaigning for you, their constituents fall in line. (At least 40 percent of them.)
Money can’t buy you love, or popularity, or the ability to move your face muscles into anything that even remotely resembles a genuine expression. It can’t buy you a fan club or the support of the Republican establishment. But apparently it can buy you victory in the Granite State.
From all of us at ABLC, congratulations, Mitt. You bought earned this one!